Thursday 5 October 2023
In golf’s Westworld players prepare to showcase their X-factor in season two of the NEXT Golf Tour and win the right to compete on the game’s biggest stage. It’s early April 20023, and as golf’s elite arrived in Georgia for Masters week, the world’s 1499th ranked golfer was signing off on his 7-under par 64 at Florida’s Innisbrook Copperhead Course. An impressive...
Thursday 28 September 2023
Four amateur golfers and Today’s Golfer readers put Skechers Elite 5 Slip ‘In golf shoes to the test to find out if they’re as good as the brand claim. Skechers make some of the best golf shoes, combining comfort and style with traction and support. The new Slip ‘In shoes continue that trend while also making the shoe ridiculous easy to...
Thursday 31 August 2023
Callaway Apparel’s new modern and sophisticated Autumn/Winter 2023 Collections for men and women offer multi-functional garments with a host of standout performance technologies. AW23 brings together a combination of statement prints and sophisticated styles with an expanded line of WEATHERSERIES™ products that lead the way in a new versatile, high-performance direction in golf. “This season our WEATHERSERIES™ is truly stand-out in terms...
Monday 21 August 2023
From stand bags to travel bags; what are the best options Sun Mountain are offering for 2023? Jump to: Carry bags | Cart bags | Travel bags | Buying Guide | FAQs Sun Mountain are responsible for some of the best golf bags on the market. They have been a leading manufacturer of golf bags for more than 40 years. Whether...
Thursday 6 July 2023
Duca del Cosma’s 2023 shoe collection is the luxury brand’s most advanced range ever – and it’s complemented by some beautifully crafted gloves. They make some of the best golf shoes on the market and for 2023 Duca del Cosma have taken things to another level with new designs and ultra-lightweight outsole technologies, which push the boundaries of fashion innovation. The Italian...
Monday 26 June 2023
Callaway Apparel’s new Summer 2023 Collection combines a wealth of authentic, innovative, performance-driven products created specifically for the avid golfer. With a renewed focus on technologies, sustainable materials and attention to detail across men’s, women’s and juniors’ lines, Callaway Apparel’s summer collection sees natural fibers play a big part this summer, with recycled poly yarns made from used plastic bottles and...
Thursday 8 June 2023
Anyone who’s met the founder of OCEANTEE, Ed Sandison, will tell you that this is a man on a sustainable golf mission. A mission to create a more sustainable future – for golf, for the oceans and for the planet. Ed and his team are doing it by bringing sustainability to the attention of the whole golf industry. The company works...
Friday 26 May 2023
We visit the home of Fujikura, to find out how they create golf shafts for the best players in the world. Most brands working with the best golfers on the planet expect to pay millions of dollars in sponsorship, as tour pro endorsement is the most expensive way to get noticed in golf. Somehow, though, Japanese shaft manufacturer Fujikura buck that...
Tuesday 11 April 2023
The SS23 range from PING takes strong inspiration from their rich heritage and showcases a variety of colours, patterns, and modern designs. [Advertisement feature] The Split Ball design that is featured across both the Men’s and Women’s ranges takes inspiration from the PING Eye golf ball that was introduced in 1983, by PING’s founder Karsten Solheim. The new men’s range pays homage...
Tuesday 11 April 2023
Koi Golf is the perfect choice for golfers who want affordable, sustainable and comfortable clothing. [Advertisement feature] With Koi Golf’s commitment to the environment and customers, you can feel good about your purchase and look good on the course. Koi Golf gives 1% of its annual sales to the charity ‘1% for the Planet‘. This charity is focused solely on tackling...
Thursday 30 March 2023
What are the best new season golf products in 2023? With the season underway and so many brands hoping to catch the attention of your wallet with their best golf equipment, Today’s Golfer has dived into the rough and hacked out some of the best new golf products that are sure to add value to your game this season. We have teamed...
Written by Kit Alexander on Thursday 2 March 2023
US Marine Bob Parsons made his billions selling internet domains, then founded Parsons Xtreme Golf, bought his own golf club and set about rewiring the game. A self-proclaimed golf nut who couldn’t find clubs he really wanted, Bob Parsons founded Parsons Xtreme Golf to “design and develop the finest golf clubs ever played”. He’s done pretty well, too, first offering super-premium...
Thursday 2 March 2023
The ball is the only piece of equipment you use on every single shot, so it’s important to get the best golf ball for your game. Players looking to buy the best golf ball should look at models in the right category for their game, commit to using one ball at all times and consider alignment balls to sharpen accuracy. Here’s...
Monday 5 December 2022
The prizes start with the ‘Ultimate Golfer’s Dream’ worth over £30,000, with 7 days of Golf in Dubai and First-Class return tickets with the world’s number one airline, Emirates. Are You Sports Ltd are aiming to deliver competitions and prizes only ever seen in the regulated gaming sectors. AYS are backed by Venture Capital financing and have a management team with...
Thursday 6 October 2022
Knowing how to clean your golf clubs will provide optimum performance without having to spend forever scrubbing them. Dirty golf clubs don’t just look untidy, they actually have a serious impact on performance. To determine just how big a difference clean golf clubs made, we performed a thorough test on a launch monitor, pitting a clean 7-iron against the same club...
Wednesday 28 September 2022
Extra yards from lower loft irons are great…as long as your landing means you can hold the green… We get asked a lot whether you should go for the best golf irons with a strong loft. They certainly suit a certain player’s game, and until now it’s been really difficult to answer without seeing 7-iron shot data for each individual. But...
Thursday 1 September 2022
Performance fabrics fuse with classic styling for Callaway’s all-new authentic-to-golf range for men, women and juniors. A host of fabric technologies and game-enhancing performance features headline the new Autumn/Winter 2022 Collection from Callaway Apparel, revealed today. Throughout the design process, Callaway Apparel – The Official On Course Apparel of the DP World Tour – used strong market insights and customer research to...
Wednesday 10 August 2022
TaylorMade engineer Michelle Penney on designing Stealth, losing shoes following Tiger, and her love of a dirty workshop. We sat down with Michelle Penney, an engineer who has been with TaylorMade for 14 years, to talk about making waves in the golf industry, how she made the switch from designing cars to golf clubs, as well as her aspiration to inspire...
Friday 5 August 2022
The Srixon Distance golf ball costs less than 90 pence and is the best-selling model on Amazon. The Titleist Pro V1 is the No.1 ball in golf and costs more than £4. Our pro tested them head-to-head on a launch monitor to find out if their performances reflect their price. Whether shots are topped into a lake, thinned into hedges or...
Thursday 16 June 2022
Thousands of golfers applied but only 98 Golden Tickets were handed out for a special day with Clubhouse Golf and Callaway held at the end of May. The exclusive event, hosted in glorious sunshine at Marriott Worsley Park near Manchester, was a festival of golf, an interactive experience featuring DP World Tour stars like David Howell and Marcus Armitage, the chance...