Tuesday 31 October 2023
New research into the calorific effects of carrying versus carting your clubs may surprise you. My on-course sustenance typically includes a Mars bar, a bottle of Coke, and the unavoidable bacon roll at the halfway house. I make it around 700 calories, but who’s counting? Well, a team of sports scientists from Liverpool John Moore’s University, actually. Great news, I can now bask in...
Friday 18 August 2023
Golf’s biggest brands join the PGA Tour to drive the on-course tracking specialists forward with $20 million investment. Headlined by the PGA Tour alongside manufacturers including PING, TaylorMade, Cobra-Puma, and Callaway, the world’s largest on-course tracking system has secured funding that will accelerate the growth of the game’s most extensive data set, and improve its accessibility across the whole industry. In conjunction...
Thursday 27 July 2023
Rollback debate rolls on as Monahan shuts door on distance-limiting balls. The PGA Tour has finally announced feedback following a ‘comprehensive analysis’ of distance on the PGA Tour and concluded that “doing nothing” is actually a pretty good option. PGA Tour Commissioner Jay Monahan notified the R&A and USGA of its decision not to support the proposed golf ball rollback that would...
Friday 9 June 2023
Golf Pride study reveals that changing your grips will help you gain distance. If ‘grip it and rip it’ is your first swing thought every time you pull out your driver like me, then you may want to hang fire, just for a moment. Novel findings from the first of a series of research studies into grip performance by Golf Pride suggest...
Thursday 1 June 2023
The year’s best golf equipment has been chosen by our experts and receives one of the coveted Today’s Golfer Editor’s Choice Awards. JUMP TO A CATEGORY Drivers | Fairway Woods | Hybrids | Irons | Wedges | Putters | Balls | Shoes | Apparel | Trolleys | Bags | Rangefinders, GPS & Shot Trackers | Accessories When you’re spending hundreds if not...
Wednesday 22 March 2023
It’s official – the golf ball rollback is happening! Here’s everything you need to know about the R&A and USGA’s landmark decision to future-proof the game and its courses. The R&A and USGA have finally dropped the widely expected news that testing conditions for golf ball conformation will change, rendering nearly every golf ball in circulation non-conforming from January 2028. The...
Tuesday 14 March 2023
R&A and USGA seek to tackle the impact of distance in the professional game with a new rule that will limit how far golf balls travel. Golf’s rule-makers have proposed a Model Local Rule (MLR) that gives competition organizers the option to require the use of golf balls that are tested under modified launch conditions to address the impacts of hitting...
Tuesday 14 February 2023
Motocaddy reveal M7 GPS, a remote-controlled electric golf trolley with touchscreen GPS. Part of the award-winning, compact-folding M-Series range, M7 GPS will be among the best electric golf trolleys 2023. It features a fully-integrated, super-fast GPS system with accurate green views, front, middle, and back distances, and hazard information across more than 40,000 pre-loaded courses worldwide. Motocaddy say the new model offers...
Wednesday 8 February 2023
Bob Parsons says the new PXG golf ball solves the dreaded choice between distance and control, making it “the one ball that does it all”. PXG, the golf company founded by GoDaddy billionaire Bob Parsons, has spent the last decade trying to produce the ultimate in golf equipment. PXG’s ‘money no object’ approach has led to some very impressive golf clubs,...
Monday 23 January 2023
Titleist TSR1 driver, fairway wood and hybrid complete the TSR family, offering speed and launch for golfers with moderate swing speeds. Targeting amateurs with driver swing speeds under 90mph, Titleist say the TSR1 promotes optimal launch through an ultra-lightweight design, enhanced aerodynamics and a strategically placed center of gravity (CG). Titleist make some of the best drivers, fairway woods and hybrids in...
Thursday 19 January 2023
Mizuno say their new CORTECH Chamber is the key to faster ball speeds and increased distance. Mizuno will likely always be known first and foremost for their irons, which many golfers believe are unmatched in terms of desirability and feel. But the Japanese brand have also been been producing good quality drivers, fairway woods and hybrids for many years, without ever matching...
Wednesday 18 January 2023
New Titleist Pro V1 and Pro V1x – golf’s No.1 balls – use an improved core to make them longer and more consistent. Introduced on Tour last September, the 2023 Titleist Pro V1 and Pro V1x – arguably the best golf balls in the game – have been in development since the end of 2021. They are already being used by...
Tuesday 17 January 2023
It’s nearly 70 years since Wilson’s Dynapower redefined power and distance in irons. Now the brand is bringing the name back with revolutionary drivers, fairway woods, hybrids and irons. Dynapower was one of the best golf club franchises in golf history, which is why Wilson want to share the name with another generation of golfers. The 1956 iron revolutionized the game with...
Monday 16 January 2023
Titleist introduce TSR2 and TSR3 hybrids as they bid to be the most-played hybrid on the PGA Tour for a tenth straight year. If you tune in to The American Express tournament this week, chances are you’ll see a host of players using Titleist’s new hybrids. The latest addition to the TSR family, the TSR2 hybrid offers forgiving speed and performance, with the TSR3...
Monday 16 January 2023
Srixon launch the softest and longest iteration of their popular two-piece Soft feel, Soft Feel Lady, and Soft Feel Brite golf balls for 2023. One of golf’s most popular two-piece balls is back and better than ever in 2023. It is amongst the best golf balls in the game, and Srixon are promising this will be the most complete package they...
Friday 13 January 2023
Callaway unveil seven new and improved generations of their renowned golf balls for 2023, with a tech-packed model to suit every handicap. Callaway balls have always proven to be a favorite with club golfers and there’s no doubt they are amongst the best golf balls on the market. That trend looks set to continue in 2023 with new iterations of several...
Thursday 12 January 2023
Cobra Golf’s new King Tour, CB and MB irons use an industry-leading forging process to deliver consistent clubs with an unmatched soft feel and precision shaping for better players. The family of players’ irons sees a traditional forged muscleback in the King MB, a compact muscle cavity back in the CB, and a technical cavity back in the King Tour to...
Wednesday 11 January 2023
The Srixon ZX Mk II irons look to improve on the excellent ZX4, ZX5 and ZX7 models. Srixon irons don’t grab the headlines (or sales) in the same way new releases from the likes of TaylorMade and Callaway do, but those in the know regard Srixon irons extremely highly – and with good reason. In fact, many discerning golfers view Srixon irons...
Tuesday 10 January 2023
Ping continue to build on the success of their ‘G’ drivers, with the G430 line-up certain to be a hit among golfers of all levels, from tour pros to high handicappers. Ping have been delivering consistently excellent drivers for many years now, which is probably why they haven’t felt the need to deviate from the ‘G’ product range that has been...
Tuesday 10 January 2023
A carbon fiber crown helps Ping deliver distance and forgiveness across the G430 fairway woods and hybrids. Drivers tend to hog the limelight when any brand launches a new family of metalwoods, but in the case of Ping’s new G430 range, the fairway woods and hybrids deserve their fair share of the attention. That’s because the biggest new technology in G430...