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  • J.Lindeberg announce clothing partnership with DP World Tour

    J.Lindeberg announces multi-year clothing partnership with DP World Tour

    Written by Ross Tugwood on Tuesday 2 July 2024

    J.Lindeberg and the DP World Tour have announced an exclusive, multi-year partnership that sees the global fashion and lifestyle brand become the Official Clothing Supplier of the DP World Tour. The partnership represents a significant expansion of J.Lindeberg’s influence in the world of golf, deepening its commitment to the sport. Founded in 1996, the renowned Swedish clothing brand bridges the...

  • Stromberg launches its SS24 clothing collection

    Stromberg launches SS24 clothing collection ahead of summer golf season

    Written by Ross Tugwood on Wednesday 26 June 2024

    In need of a fresh look on the fairways this summer? Be sure to check out the new SS24 clothing collection from Stromberg – designed by golfers, for golfers. *This is an advertorial feature in association with Stromberg. Golf clothing aficionados Stromberg have launched their new Spring/Summer 24 collection, available exclusively at Europe’s largest golf retailer, American Golf. The SS24 collection is an...

  • How to choose the best driver shaft for your golf game

    How to choose the best driver shaft for your golf game

    Tuesday 14 May 2024

    Here’s everything you need to know when choosing the best driver shaft, including flex, length, weight, torque, kick point, and price. The shaft is widely regarded as the engine of the golf club, which gives you an idea of just how important it is to choose the best driver shaft for your swing. Choosing the best driver is of course important, but...

  • Is it time to ditch the straps for a golf trolley?

    Should I use a golf trolley? How to decide if it’s time to ditch the straps for good

    Tuesday 7 May 2024

    Today’s Golfer breaks down the key considerations for those contemplating taking some weight off their shoulders and wheeling out the golf trolley. Full disclosure. I’m still struggling to get on board with the air fryer craze sweeping across the planet. I appreciate it cooks things a bit faster, but as for being healthier and more cost-effective, I want to see a...

  • How to choose a golf ball for beginners

    How to choose a golf ball for beginners

    Tuesday 7 May 2024

    One of the quickest and cheapest improvements you can make to your golf game is playing with the right golf ball – let’s help you make the best decision! When you’re new to golf it can be difficult to figure out exactly what the best golf ball is for you, and speaking frankly, there isn’t going to be just one model...

  • What golf clubs do you need in your bag?

    What golf clubs do I need in my bag? How to build the ideal set for your game

    Written by Ross Tugwood on Wednesday 1 May 2024

    Today’s Golfer answers the key questions you may be pondering when deciding which shapes and sizes of metal warrant a place in your bag. Firstly, there’s no such thing as a silly question when it comes to choosing golf clubs. There are lots of silly answers (which I’ll try to avoid), but given there are infinite different ways to achieve the...

  • Tested by YOU - Callaway Paradym Ai Smoke drivers

    Tested by YOU – Callaway Paradym Ai Smoke drivers

    Written by Will Shreeve-Peacock on Friday 12 April 2024

    Six regular club golfers put their old drivers up against Callaway’s new Paradym Ai Smoke drivers on a launch monitor at The Belfry… with amazing results Artificial intelligence plays an increasing role in our everyday lives. AI powers virtual assistants, medical diagnoses, driverless cars and annoying online chatbots. But when it comes to AI-designed golf equipment Callaway is determined to boss...

  • Golf balls on the paint line inside the TaylorMade golf ball plant

    How do TaylorMade make golf balls?

    Wednesday 10 April 2024

    How do TaylorMade make golf balls? With the brand’s Liberty, South Carolina golf plant producing nearly 3 million dozen urethane-covered balls a year, I went to see how they do it…  It’s hard to believe today, but before 2006 TaylorMade had never made a tour-level urethane-covered golf ball (revered to be the make-up of the best golf balls available). Back then...

  • How to choose the best golf shoe for your game

    A simple way to improve your game! Here’s how to choose the best golf shoes for you

    Thursday 28 March 2024

    Everything important you need to consider before investing in your next pair of golf shoes Choosing the best golf shoes for you and your game is a critical aspect of preparing for the upcoming golf season. With several variables to consider, it’s essential to make an informed decision that aligns with your wants and needs. Gone are the days where a...

  • The TravisMathew story

    Who are TravisMathew? The story behind golf’s trailblazing clothing brand

    Wednesday 27 March 2024

    How a SoCal dream awoke a cultural shift that’s casualizing golf wardrobes from coast to course, and the performance lifestyle brand driving it. As Jon Rahm stood over a four-foot putt for Masters glory, some with a passion for fashion may have questioned how a green jacket would pair with salmon, but far more were asking…what’s that ‘M’ logo on Rahmbo’s...

  • GrooveFix LineFix 360

    GrooveFix’s high quality UK made golf accessories are beginning to get the recognition they deserve

    Friday 22 March 2024

    UK manufacturer of premium golf accessories specialists This is an advertisement feature in association with GrooveFix  GrooveFix use the highest grade materials and are proud of the fact that they produce all of their products here in the UK using a mix of CNC machining and hand finishing. The combination of their extensive knowledge of engineering and design with an innovative approach delivers...

  • Duca del Cosma SS24 Collection

    Unveiling Duca del Cosma’s SS24 Golf Shoe Range: A Bold Step Forward in Luxury Golf Fashion

    Friday 22 March 2024

    Super vibrant golf shoes & pioneering Airplay 15 outsole headline the eye-catching collection This is an advertisement feature in association with Duca del Cosma. They make some of the best golf shoes on the market and for 2024 the luxury golf fashion brand, Duca del Cosma, is making waves with the launch of its SS24 golf shoe collection. This innovative range introduces...

  • Golf GameBook: Digital scorecard and social app

    Golf GameBook: Experience golf like never before with the World’s No.1 social golf app

    Thursday 7 March 2024

    Join the growing community of 1.5 million golfers making rounds simpler and more enjoyable with the feature-packed pocket pal. This is an advertisement feature in association with Golf GameBook. Golf GameBook recognizes how valuable your time is, which is why the social golf app has made it their mission to make your rounds more fun and more memorable than ever before. Community is...

  • Everything you need to know about custom fitting

    Everything you need to know about golf custom fitting + top tips

    Written by Rob McGarr on Friday 1 March 2024

    Thinking of getting custom fitted golf clubs? Read this complete guide to custom fitting first to ensure you make the right choices and get the most from the experience. Getting custom fitted golf clubs is a hugely exciting opportunity that can help improve your game. But it can also be an overwhelming and daunting experience. To help remove some of the...

  • How to choose the best type of golf irons for your game

    How to choose the best golf irons for your game

    Tuesday 27 February 2024

    Don’t buy new golf irons until you’ve read this guide to the key things you should be considering when choosing the right set. Many golfers take great care in selecting the perfect driver but plough on with a set of hand-me-down irons they’ve had for a decade. Considering you’re likely to hit your driver 14 times in a round, at most,...

  • When is the right time to upgrade your golf clubs?

    When to upgrade your golf clubs: The signs that give you license to re-build your bag

    Friday 23 February 2024

    Dreaming of shiny new metal but unsure if the time is right? Today’s Golfer helps you decide whether to stick or twist. For most golfers dwelling on this question, it’s unlikely that your decision will be catastrophically wrong. Perhaps you could have extracted another year’s use from the best driver you’ve ever had, or perhaps it should have been retired in a...

  • Golf Pride investigated the effect of fresh grips on performance

    Golf Pride study reveals importance of fresh grips to performance

    Saturday 21 October 2023

    Novel research findings show how fresh grips can gain you distance and confidence on the course. This is an advertising feature in association with Golf Pride. Confidence is king on the course. It always has been. A confident player doesn’t overthink shot selection or get bogged down in multiple swing thoughts. They visualize the shot they want to hit, and then hit it. Of...

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